Overview
A provider of high end golf carts, Club Car needed a subtle site that provided the detail their clientele expected. Large soft imagery that showed their product in motion that pulls the user in and helps them imagine how the product fits into their own lives. A interactive triptych and a large menu with action image more than does the trick for this brand. Tech details for each product directly in the menu adds more for the tech user.
- Main Responsibilities: Front end development, Post Development Documentation
- Technologies used: HTML5, CSS3, jQuery, Javascript
- Notable features:
- Interactive tryptic instead of standard carousel
- Mobile responsive
- Triple tier top expanding menu
- Customizable landing page carousels
- Module based layout
- Unique grid based expanding history
- Worked with third party to implement backend into CQ5
- Developed for Internet Explorer 7+ as well as modern browsers
Triptych
Since Club Car focused on three areas for their product we broke the home page into three sections. We placed a car in each scenario making a “frakencar” which broke the user’s view forcing them to explore. Selecting a section slide the other out of the way like doors with a 3D effect displaying details and an access point to get more data for that vehicle type.
Main Menu
Similar to a car company like Ford or Toyota, Club Car broke their sub section vehicles into models. We provided a full screen menu that allowed the user to see quick details about each vehicle so they could make an easy quick decision about their needs without digging too deep.